South Bank Centre, July 5 2014.
CJEC representation at conference: Alan Bullard, Jenni Roditi and Wesley John.
Mathew Caines – Editor Guradian Culture Professionals.
Snowfall article in the New York Times. Immersive article. Beautiful.
Content teams for all the outlets available.
Nobody knows what they are doing really. Membership models etc. taking risks to try things.
Chris Shipman – Digital Content Producer, Royal Opera House.
Democratising criticism. Vox pops - not really transparent discussion. Not really dialogue.
Blogging tweets worked well, use a selection of good and bad to be representative.
Stay open to criticism. Try and respond. Nurture relationships. Aim for a snowball effect. Twitter embeds is the way to go.
Lee Etherington Creative Director Tusk Music Newcastle
Left field experimental music. Used to be press and printed media only. Now all laptop. Bypassing editors. Audience development - always include a few unknowns. Online marketing is all. FB and twitter all important.
Live streaming event. Will it stop people turning up? Seems not. Boilerroom.tv - streams live gigs. “Network Awesome” - online TV station. Comes from arts curator. They trawl YouTube and put up most interesting stuff.
YouTube monetisation. Possible. Basic FM online radio in Newcastle. Difference between an arts and a media organisation is very fluid. You can broadcast from your bedroom. Things have moved on.
Juha van’t Zelfde Artistic Director LightHouse – The Digital Culture Agency.
Netherlands DJ and promoter. Arts institutions have become liquid. Breadcrumbs - is how you build audience. Tumblr Instagram. Twitter. Tumblr is memory dump sketch book open studio…. - at the heart of his work. Twitter is a ‘water cooler’ moment. Twitter is like Cefax for everyone.
Instagram – is like a behind the scenes archive. Snap chat !?
Discussion
Citizen journalism - but how can it be authenticated? Can be under the radar promotion not unaffiliated with the story – therefore bias.
The balance between good and bad comments - how do you pitch it? ROH? Try to be representative …. Embrace it whether good or bad and keep a balance.
The real drive now is towards SHARING… ( JR the ‘sharing economy’ – article recently in The Week magazine June 2014). Curating is like marketing without the spin.
Promoting unknowns - playlists, links, biogs, Band Camp.
How do you decide what to do what on what platform? ROH tends to mix things up. Spreading. One could be ‘silo’ing the platforms but no better to spread. Also good to give people a break from onslaught of marketing.
Twitter is the big one. FB has become corrupt… As only 10/15 % actually see anyway.
‘Culture Pros’ - guardian online. - Ambient communication between announcements is really important. ‘ Words of wisdom “Do what you do best and share for the rest.”
Academic and curatorial mainstream has space for the untrained personal reaction or a informal journalist commenting on culture.
Soundcloud - use to promote as a playlist. Selling platforms for audio ?? (JR BAND CAMP best for selling - as promoted by the SaM Digital Conference the next day!)
Sound cloud good for live performances.
How do we convert online engagement into ticket sales.? It’s not happening at all in some instances. CS - Sales is not always the bottom line…..
How do you recruit more followers? - It’s just sort of happens there’s no strategy. 5
How much time to invest online and how much time in real world?
PR Surgery with Helen Stallard
Check out the ” Arts Marketing Association. ” useful pointers.
Press release - who is it going to?
Not arts savvy - then plain English.
Savvy - more in depth.
3 bullet points at top.
Then structure it like a news article. 2 pages a4 max. All info for article is in the press release. Journalist doesn’t do further research.
Summarise in email cover. Then attach word doc. Then contact individuals personally in papers.
Upload to big companies. ‘Media Disk’ is part of big orgs. Easy to use.
“Arts Media Contacts” . £200 a year.
Work with individual freelancer PR rather than big agency… To build up trust…better.
NEWS and arts stories. Afternoon session
Prof Jane Chapman Prof of Communications, Uni of Lincoln.
ALCS - equivalent of PRS for journalist – join if you want to write copy.
Average wage for freelance journalist £5K.
‘Casualization’ of the industry. Multi platform. Increase cross over with amateurs.
Passion is starting point.
Still need for critical analysis - Brian Sewell vg example of professional writer.
What is it that your brain can offer that Jo Public cannot? Need for training.
Collapse of print not collapse of journalism.
Boutique niche services and creativity needed. Uni of Lincoln arts journalism Masters only one in the world. Globalisation and niche are going together - ironic.
Lindsey Clarke Editor thelondonist.com
Looking for quality and quirky things that have something different about it.
Big following! .Songlines Choir uses them. Become a reader then use them for promotion.
Used their public to feedback on sound and music events. Punters feeding back on new music.
60 people volunteered.
The Londonist is working towards being fully professional.
Tell us why our readers would be interested.
Jasper Rees Editor www.theartsdesk.com. Off shoot of the telegraph Launched on “9.9.9”
Do the arts need critics?
Article style they use a lot: long form q and a.
After 3 years of being free - starting charging £2.95 a month. £25 a year.
The “pay wall”.
Amanda Holloway Editor Sinfini music
How do we know what to listen to? Who do we trust? Sinfinmusic is it. For classical and contemporary. Talk to us about collaboration and partnerships.
Session after Tea
Jane BurtonTate Media - established 2007
Goldie at the Tate film 500,000 views.
Cinema streaming of Tate exhibition of Matisse. One film a week made by media department.
Apps - shake your phone for different bits of art. Android and apple. “MagicTateBall.”..
Music meets art, fashion meets art.
4 million reach via social media platform.
Make your nails look like a Matisse painting…
Director of Arts at the BBC Jonty Claypole
Cultural devolution. Glasgow - less ambitious but more creative than London. British media is too metro centric.
Metrocentricity needs to be challenged. There are world class stories in all parts of the UK.
Digital does help challenge this. BBC is one of the most successfully devolved companies in the Uk.
World class artistic communities outside London tend to be there because they want to be there. London can be superficial and corrupt. Artists often move out of London because of this.
Who is the spotlight for? Overexposure can be very damaging for artists.
Helen Stallard – PR Consultant
Lots of readers of Birmingham post. Aprox 300,000
And online too 1,500,000. !
Really worth using local papers.
Regional TV news big promotional support. National press high profile but local actually brings in new audience.
The art isn’t enough -,the story is all important.
Jonty Claypole - thespace.com is a new initiative with 16 million over three years to co create new work. BBC.
General Notes
Check out www.sounduk.net
Check out “Hugs Bryson” live streaming only £200
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Notes by Jenni Roditi CJEC, BASCA © July 2014